Worldline delivers e-commerce solution for Brussels Airlines in India where electronic payments have doubled since last year
Brussels, 22 January 2018 – The European carrier Brussels Airlines, which extended its operations to India in March 2017 with a non-stop flight between Brussels and Mumbai, has selected Worldline [Euronext: WLN], European market leader in payments and transactional services, to develop an e-commerce solution for Indian passengers. As electronic payments have doubled in India since last year, the possibility to book and pay flights online is a direct answer to a growing demand in the Indian market and will contribute to boosting the Indian and Belgian economies, while encouraging tourism and trade between the heart of Europe and India.
The connection between Brussels and Mumbai opened at the end of March 2017 and has already proven to be a success. The number of flights increased from 5 to 6 flights per week during the winter season and the number of passengers has surpassed all expectations, with more than 75,000 passengers who had already traveled between the 2 cities mid-December. The new flight connection is also a boost for the Belgian economy: 200 new jobs have been created and the economic bonds in the diamond and pharmaceutical trades have been strengthened.
Today, thanks to the Worldline solution, Indian customers can book and pay their flight tickets online, in their own currency via local payment methods like Netbanking, with Rupay, the strong local payment scheme, and with Visa and Mastercard. Worldline provides access to all these payment solutions through its local payment gateway securely connected to local banks.
Until recently, India heavily depended on cash. This changed drastically after November 2016, when the Indian government announced demonetization by rendering high denominations of 500 and 1,000 rupees useless. The objective, to curb the use of cash and push digital payments, was successful, and one year later, it is obvious that the comfort and security of digital payments has convinced a large part of the Indian population. As a result of this change, Worldline processes today around 7 million transactions every day in India, compared to 3 million transactions last year.
Vincent Roland, Managing Director of Worldline’s Global Business Line Merchant Services: “The explosive growth in electronic payments and the introduction of digital payment platforms in India is clearly stimulating economic growth; allowing companies like Brussels Airlines to attain nationwide reach for their businesses while creating a platform through which they can credibly build their brand.”
Patrick Roofthooft, Brussels Airlines’ Country Manager India: “Our new service has already received a warm welcome on the Indian market. In 2017, we’ve transported more passengers than we had expected and India has already become a key intercontinental destination for us. Our partnership with Worldline enables us to offer secure and easy payment solutions, adapted to local Indian standards. This will allow us to continue our growth in India, stimulating the economic relationships between the two countries.”